Get ready to gear up with more than just horsepower!
All Registered Drivers Receive:
This is more than a rally, it’s an experience loaded with rewards, memories, and impact.
Sign up now and don’t miss your shot at prizes, prestige, and unforgettable views.
– Marsha Taylor
Event Director
Date: Monday, August 11, 2025
Kickoff to Monterey Car Week | Benefiting Tunnel to Towers Foundation
The Brass Tap at The Dunes Monterey Retail Center
Address: 99 General Stillwell Dr, Marina, CA 93933
Arrival: 8:30 AM
Details:
• Check in, pick up your tote bag, t-shirt, and rally packet.
• Each registered car owner receives a sponsor gift at check-in.
• Enjoy a delicious breakfast buffet & fresh coffee.
• KMBY Radio broadcasting live on-site!
• Free public car show kicks off at 9:00 AM — the public votes for the People’s Choice Award.
• Introduction to Tunnel to Towers Foundation representatives
• People’s Choice Award announced at 11:30 AM in the parking lot — cheer for the winner!
Experience, Parade Laps & Pro Photos
Address: 1021 Monterey-Salinas Hwy, Salinas, CA 93908
Arrive: 12:30 PM (approx. 10 miles / 20 mins)
Time on site: ~ Approximately 2 hours (12:30 PM – 2:30 PM)
Details:
• Park on the paddock area and line up for the racetrack experience.
• Pick up your next poker card and another sponsor gift.
• Renowned motorsports photographer Michael Troutman will capture professional action shots of your car on the famous Corkscrew — photos will be provided to drivers after the event!
• Take in the excitement and enjoy this memorable pit stop!
Address: 7166 Carmel Valley Rd, Carmel, CA 93923
Arrive: 4:30 PM (6.5 miles traveling down Lourdes Grade on Carmel Valley Road.)
Details:
• Park & join the rally wrap-up celebration!
• Enjoy a delicious buffet dinner with friends old & new.
• The Full Poker Rally Experience includes two free drink tickets per person, provided at the dinner.
• Play fun games, bid on raffle auction items, and help raise funds for the Tunnel to Towers Foundation through games, direct donations, and the raffle.
• Celebrate our Gold Star families with Special Tribute Surprise Gifts for those who picked a ‘gold-star’ poker cards.
• Awards ceremony for best poker hands, surprise winners, and sponsor gifts.
• Dance and sing along to The Money Band Duo, the #1 band in Monterey!
• Cap off an unforgettable day with music, laughter, and giving back to our heroes.
• Please fuel up before arrival.
• Bring your insurance card and driver’s license to sign releases for track & rally.
• Drive safely — this is a rally, not a race!
• Smile for Michael Troutman at the Corkscrew.
• Get ready for a fun finale with great food, music, and support for the Tunnel to Towers Foundation!
This year’s featured tribute honors our heroes with a creative twist:
45 hidden gold stars will be randomly placed on rally poker cards. Each one unlocks a surprise gift, symbolizing our gratitude for the sacrifices made by our veterans, first responders, and Gold Star families.
Discover the standout cars that steal the spotlight and the passionate owners who bring them to life.
From rare exotics to classic icons, each entry reflects the spirit of the Central Coast Poker Rally.
The Central Coast Poker Rally proudly partners with the Tunnel to Towers Foundation to honor first responders, military heroes, and Gold Star families.
Each rally entry directly contributes to their mission, helping provide mortgage-free homes and critical support to families of fallen and injured service members
-Browse and Register
Sign up to join the rally and become part of something bigger than the road ahead.
-Participate and Give Back
A portion of each registration supports the Tunnel to Towers Foundation.
-Drive with Purpose
Enjoy the ride knowing you’re making a real difference in someone’s life.
We are honored to feature internationally acclaimed artist Maryan Grimm as the official Signature Artist for the 2025 Central Coast Poker Rally. Her inspiring journey from the world of fashion to fine art brings sophistication, creativity, and a personal touch to this year’s event.
From Paris fashion runways to the coastlines of Pebble Beach, Maryan has built a reputation for blending elegance with automotive passion. Now based in Monterey, she is known for her custom motorsport paintings and her exclusive Wine Collection Art, featured on luxury wine labels across the globe.
We proudly celebrate Maryan Grimm’s unique vision and are thrilled to have her artistry represent this year’s rally.
Showcase your car in front of hundreds of enthusiasts. Get featured, photographed, and applauded for your ride.
Draw poker cards at each stop for a shot at prizes. Bonus cards increase your chances to take home the top hand.
Enjoy two full meals, snack stops, and a rally tote bag packed with sponsor gifts, shirts, and more.
Every entry supports the Tunnel to Towers Foundation,helping heroes and their families when they need it most.
$150/driver & passenger through June 24, then $175,includes rally, meals, gifts, and car show.
Not at all. It’s a leisurely drive with poker stops,not a race.
We prioritize exotics, Porsches, Corvettes, Cobras, and distinctive classics but all worthy cars are welcome with a photo submission.
Visit each checkpoint, draw cards, and aim for the best poker hand at day's end with extra-card chances along the way.
Culminates at Baja Cantina with dinner, live music, silent auction, raffle, awards and memories for a lifetime.
The 2024 rally blew me away — from the scenic stops to the energy of the crowd. It was more than a drive; it was an experience I’ll never forget.
Whether you’re driving an exotic, a classic, or a muscle car, don’t miss your chance to be part of the most exciting rally on the Central Coast.
Our team is here to help with any questions. Register today and join the road adventure that supports a great cause.
YOU WILL BE ABLE TO OBTAIN EXTRA POKER CARDS WITH A DONATION TO HELP YOUR ODDS OF WINNING THE RALLY!
